• Welcome to our Volume 8 Supplement of the Cases in Public Health Communication and Marketing journal! This special issue focuses entirely on case studies related to The Total Market Approach internationally.

  • Editorial

    • Growth of the total market approach in developing countries. (Full-text PDF)

      Khadidiatou Ndiaye, PhD, W. Douglas Evans, PhD.
      Cases in Public Health Communication & Marketing. 2014;8(suppl 1):S1-S3.

  • Invited Paper

    • Total market approaches to the social marketing of health services and commodities in low-income countries. (Abstract | Full-text PDF)

      Richard Pollard.
      Cases in Public Health Communication & Marketing. 2014;8(suppl 1):S4-S18.

  • Peer-Reviewed Cases

    • Best practices for fostering family planning total markets in Indonesia, Mexico, Romania, Thailand, and Turkey: a retrospective analysis. (Abstract | Full-text PDF)

      Jennifer Kidwell Drake, MPH, Janet G. Vail, MPH, MBA, Jamie R. Stewart, MSc.
      Cases in Public Health Communication & Marketing. 2014;8(suppl 1):S19-S41.

    • The role of social marketing organizations in strengthening the commercial sector: case studies for male condoms in Myanmar and Viet Nam. (Abstract | Full-text PDF)

      Kim Longfield, PhD, MPH, James Ayers, BBA, Han Win Htat (Ko Htat), MB, Josselyn Neukom, MPA, Oana Lupu, BS, David Walker, MBA.
      Cases in Public Health Communication & Marketing. 2014;8(suppl 1):S42-S63.

    • Revisiting a total market approach to contraceptive security in Honduras. (Abstract Full-text PDF)

      Bettina Brunner, MS, Martha Merida, MPH, Dawn Crosby, MBA, Leslie Miles, BA.
      Cases in Public Health Communication & Marketing. 2014;8(suppl 1):S64-S85.

    • Towards the standardization of total market approach indicators for male condoms. (Abstract | Full-text PDF)

      Sarah C. Pallin, MPH, Dominique Meekers, PhD.
      Cases in Public Health Communication & Marketing. 2014;8(suppl 1):S86-S103.

  • Commentaries

    • Cases and evidence for sustainable population-level behavior change. (Full-text PDF)

      Elizabeth Fox, PhD, Stephanie A. Levy, MSPH.
      Cases in Public Health Communication & Marketing. 2014;8(suppl 1):S104-S110.

    • Reproductive health in Romania: steps toward a total market approach. (Full-text PDF)

      Petronela Stoian, MD.
      Cases in Public Health Communication & Marketing. 2014;8(suppl 1):S111-S120.

    • Implementing total market approaches: family planning and beyond. (Full-text PDF)

      Francoise Armand, MBA, Susan Mitchell, MBA.
      Cases in Public Health Communication & Marketing. 2014;8(suppl 1):S121-S127.