• Welcome to Volume 8 of the Cases in Public Health Communication and Marketing journal! The case studies in Volume 8 all on health communication and social marketing intervention efforts to improve the lives of children, youth, and young adults.

  • Editorial

    • Diverse audiences and approaches to improve child and youth health outcomes. (Full-text PDF)

      Janna Diorio, MPH, Alexa L. Siegfreid, MPH, Susan M. Blake, PhD
      Cases in Public Health Communication & Marketing. 2015;8:1-2.

  • Peer-Reviewed Cases

    • From awareness-generation to changing norms: implications for entertainment education. (Abstract | Full-text PDF)

      Suruchi Sood, PhD, Amy Henderson Riley, MA, Paramita Dasgupta Mazumdar, MSc, MTP, Narendranath Choudary, MPhil, Alka Malhotra, MSc, Naysan Sahba, MA.
      Cases in Public Health Communication & Marketing. 2015;8:3-26.

    • Using strategic social marketing to promote healthy nutrition and physical activity behaviors to parents and children in Switzerland: the development of FAN. (Abstract | Full-text PDF)

      Natalie Rangelov, MA, L. Suzanne Suggs, PhD, MS, CHES.
      Cases in Public Health Communication & Marketing. 2015;8:27-50.

    • Does your college campus GYT? Evaluating the effect of a social marketing campaign designed to raise STI awareness and encourage testing. (Abstract | Full-text PDF)

      Melissa A. Habel, MPH, Laura Haderxhanaj, MPH, MS, Matthew Hogben, PhD, Heather Eastman-Mueller, PhD, Harrell Chesson, PhD, Craig Roberts, PA-C, MS.
      Cases in Public Health Communication & Marketing. 2015;8:51-70.

    • Adapting and piloting the Know Your Power ® Bystander Social Marketing Campaign materials for a diverse campus population. (Abstract | Full-text PDF)

      Sharyn J. Potter, PhD, MPH, Jane G. Stapleton, MA, Kari Mansager, MA, Charles Nies, PhD.
      Cases in Public Health Communication & Marketing. 2015;8:71-93.

    • Breaking the silence: acceptability, perceived impact, and need for GirlTalk, a health education website for female Pakistani college students. (Abstract | Full-text PDF)

      Mariliis Beger, PhD, Khawaja Zain-ul-abdin, PhD.
      Cases in Public Health Communication & Marketing. 2015;8:94-114.

    • To reach adolescents with high trait reactance and sensation seeking, taking risks may be beneficial: a case study of the truth® campaign. (Abstract | Full-text PDF)

      Beth J. Bollinger, MA, Meghan Bridgid Moran, PhD.
      Cases in Public Health Communication & Marketing. 2015;8:115-135.

    • The case of the National Youth Anti-Drug Media Campaign: a critical analysis from a strategic communication perspective. (Abstract | Full-text PDF)

      Janey G. Trowbridge, PhD, Jagadish Thaker, PhD.
      Cases in Public Health Communication & Marketing. 2015;8:136-169.