Welcome to our Volume 8 Supplement of the Cases in Public Health Communication and Marketing journal! This special issue focuses entirely on case studies related to The Total Market Approach internationally.
Editorial
Growth of the total market approach in developing countries. (Full-text PDF)
Khadidiatou Ndiaye, PhD, W. Douglas Evans, PhD. Cases in Public Health Communication & Marketing. 2014;8(suppl 1):S1-S3.
Invited Paper
Total market approaches to the social marketing of health services and commodities in low-income countries. (Abstract | Full-text PDF)
Richard Pollard. Cases in Public Health Communication & Marketing. 2014;8(suppl 1):S4-S18.
Peer-Reviewed Cases
Best practices for fostering family planning total markets in Indonesia, Mexico, Romania, Thailand, and Turkey: a retrospective analysis. (Abstract | Full-text PDF)
Jennifer Kidwell Drake, MPH, Janet G. Vail, MPH, MBA, Jamie R. Stewart, MSc. Cases in Public Health Communication & Marketing. 2014;8(suppl 1):S19-S41.
The role of social marketing organizations in strengthening the commercial sector: case studies for male condoms in Myanmar and Viet Nam. (Abstract | Full-text PDF)
Kim Longfield, PhD, MPH, James Ayers, BBA, Han Win Htat (Ko Htat), MB, Josselyn Neukom, MPA, Oana Lupu, BS, David Walker, MBA.
Cases in Public Health Communication & Marketing. 2014;8(suppl 1):S42-S63.
Revisiting a total market approach to contraceptive security in Honduras. (Abstract | Full-text PDF)
Bettina Brunner, MS, Martha Merida, MPH, Dawn Crosby, MBA, Leslie Miles, BA. Cases in Public Health Communication & Marketing. 2014;8(suppl 1):S64-S85.
Towards the standardization of total market approach indicators for male condoms. (Abstract | Full-text PDF)
Sarah C. Pallin, MPH, Dominique Meekers, PhD. Cases in Public Health Communication & Marketing. 2014;8(suppl 1):S86-S103.
Commentaries
Cases and evidence for sustainable population-level behavior change. (Full-text PDF)
Elizabeth Fox, PhD, Stephanie A. Levy, MSPH. Cases in Public Health Communication & Marketing. 2014;8(suppl 1):S104-S110.
Reproductive health in Romania: steps toward a total market approach. (Full-text PDF)
Petronela Stoian, MD. Cases in Public Health Communication & Marketing. 2014;8(suppl 1):S111-S120.
Implementing total market approaches: family planning and beyond. (Full-text PDF)
Francoise Armand, MBA, Susan Mitchell, MBA. Cases in Public Health Communication & Marketing. 2014;8(suppl 1):S121-S127.
