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Volume 7 – Winter 2013

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  • Welcome to Volume 7 of the Cases in Public Health Communication and Marketing journal! The case studies in Volume 7 illustrate the ways in which practitioners and researchers continue to evolve as new technologies emerge and our ability to shape a diversity of health issues and behaviors improves.

  • Editorial

    • The Role of Health Communications and Social Marketing in Shaping Global Health (Full-text PDF)

      Jillian Pugatch, MPH, Susan M. Blake, PhD
      Cases in Public Health Communication & Marketing. 2013;7:1-2.

  • Peer-Reviewed Cases

    • Developing Competencies for Social Marketers (Abstract | Full-text PDF)

      Marian Huhman, PhD, Carol A. Bryant, PhD, Nancy R. Lee, MBA, Kelli R. McCormack Brown, PhD, CHES
      Cases in Public Health Communication & Marketing. 2013;7:3-15.

    • Using Entertainment Education to Promote Self-efficacy and Aspirations among Young Malawians: the Tisankhenji Radio Program (Abstract | Full-text PDF)

      Rupali J. Limaye, PhD, Rajiv N. Rimal, PhD, Jane Brown, MHS, Glory Mkandawire, MPH
      Cases in Public Health Communication & Marketing. 2013;7:16-34.

    • A Countywide Public Awareness Campaign to Reduce Mental Illness Stigma: Research, Approaches, and Outcomes (Abstract | Full-text PDF)

      Jana Sczersputowski, MPH, Stacey Smith, Anara Guard, MS, Leah Rodig, Helen Hanlon, Marissa Goode, MS, Andrew Sarkin, PhD
      Cases in Public Health Communication & Marketing. 2013;7:35-59.

    • Plate It Up! Kentucky Proud: A Case Study of a Local Food System Fruit and Vegetable Point-of-Purchase Social Marketing Campaign (Abstract | Full-text PDF)

      Tammy Stephenson, PhD, Laura Stephenson, PhD, Lindsey Mayes, MS, RD, Kelly Webber, PhD, MPH, RD
      Cases in Public Health Communication & Marketing. 2013;7:60-76.

    • Fun Instead of Fitness: Using Web and Mobile Products to Popularize Anti-Obesity Behaviors (Abstract | Full-text PDF)

      Sara Isaac, MA, Peter Mitchell, Robert Bailey, Maggie Lawrence, MS
      Cases in Public Health Communication & Marketing. 2013;7:77-98.

    • Using Social Marketing to Promote Cold and Flu Prevention Behaviors on an Australian University Campus (Abstract | Full-text PDF)

      Lyn Phillipson, MPH, PhD, Sandra C Jones, MBA, MPH, PhD, Karen Larsen-Truong, MPH, Laura Robinson, PhD Candidate, Lance Barrie, MPH
      Cases in Public Health Communication & Marketing. 2013;7:99-119.

    • Social Marketing and Health Promotion Communication: From Traditional Marketing to Web 2.0 (Abstract | Full-text PDF)

      Jennifer Allyson Dooley, MSc, PhD, Sandra C. Jones, PhD, Don Iverson, PhD
      Cases in Public Health Communication & Marketing. 2013;7:120-139.

    • The Sound of Science: An Evaluation of CDC’s Podcast Initiative (Abstract | Full-text PDF)

      Quynh-Chau M. Ha, BS, Bradford A. Myers, MPH
      Cases in Public Health Communication & Marketing. 2013;7:140-158.

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