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Volume 6 – Winter 2012

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  • Welcome to Volume 6 of Cases in Public Health Communication and Marketing journal! This volume includes case studies that utilize traditional and emerging tools, venues and approaches to target various audiences in order to increase opportunities, motivation, and skills for positive health behavior change.

  • Editorial

    • Promotion of Positive Health Behaviors (Full-text PDF)

      Claire E. Boozer, MPH Candidate, Alison Hunt, MPH, Susan M. Blake, PhD
      Cases in Public Health Communication & Marketing. 2012;6:1-2.

  • Peer-Reviewed Cases

    • Using online virtual worlds to encourage healthy lifestyle choices among college students. (Abstract | Full-text PDF)

      Jeannette Kindred, PhD, Joan E. Cowdery, PhD
      Cases in Public Health Communication & Marketing. 2012;6:3-20.

    • A Multi-Year, Multi-Phased Colorectal Cancer Screening Campaign. (Abstract | Full-text PDF)

      Leah M. Omilion-Hodges, PhD, Rebecca O’Grady
      Cases in Public Health Communication & Marketing. 2012;6:21-44.

    • Using social marketing processes to develop and pilot-test an intervention for pre-teen all-terrain vehicle (ATV) riders. (Abstract | Full-text PDF)

      Kerry Byrnes, PhD, Brandi N. Frisby, PhD, Maria Brann, PhD
      Cases in Public Health Communication & Marketing. 2012;6:45-64.

    • Physical Activity in Action: The Best Bones Forever! Let’s Dance Contest Featuring Savvy. (Abstract | Full-text PDF)

      Elizabeth Osborn, MPH, Michele DeBarthe Sadler, PhD, Sandra L. Saperstein, PhD, Lynne Doner Lotenberg, MA, Darcy Sawatzki, MA
      Cases in Public Health Communication & Marketing. 2012;6:65-86

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