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Volume 5 – Summer 2011

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  • Welcome to Volume 5 Summer of Cases in Public Health Communication and Marketing!

  • Editorials

  • Peer-Reviewed Cases

    • Promoting a Web-Based Smoking Cessation Intervention: Implications for Practice (Abstract | Full-text HTML | Full-text PDF)

      Kristen L. McCausland, MPH, Laurel E. Curry, MPH, Aaron Mushro, MS, Sharon Carothers, MSW, MPH, Haijun Xiao, MS, Donna M. Vallone, MPH, PhD

    • Using Formative Research to Promote Behavior Change among Male Clients of Female Sex Workers in Vietnam (Abstract | Full-text HTML | Full-text PDF)

      Khanh Vu Ngoc, MD, Gary Mundy, MS, Yasmin Madan, MBA, MA, Jame s Ayers, BS, Donna Sherard, MPH, Justin DeNormandie, BA, Megan Kays, MPH

    • Public Health Brand Research: Case Studies and Future Agenda (Abstract | Full-text HTML | Full-text PDF)

      W. Douglas Evans, PhD

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