Welcome to Volume 8 of the Cases in Public Health Communication and Marketing journal! The case studies in Volume 8 all on health communication and social marketing intervention efforts to improve the lives of children, youth, and young adults.
Editorial
Diverse audiences and approaches to improve child and youth health outcomes. (Full-text PDF)
Janna Diorio, MPH, Alexa L. Siegfreid, MPH, Susan M. Blake, PhD Cases in Public Health Communication & Marketing. 2015;8:1-2.
Peer-Reviewed Cases
From awareness-generation to changing norms: implications for entertainment education.
(Abstract | Full-text PDF)
Suruchi Sood, PhD, Amy Henderson Riley, MA, Paramita Dasgupta Mazumdar, MSc, MTP, Narendranath Choudary, MPhil, Alka Malhotra, MSc, Naysan Sahba, MA. Cases in Public Health Communication & Marketing. 2015;8:3-26.
Using strategic social marketing to promote healthy nutrition and physical activity behaviors to parents and children in Switzerland: the development of FAN. (Abstract | Full-text PDF)
Natalie Rangelov, MA, L. Suzanne Suggs, PhD, MS, CHES. Cases in Public Health Communication & Marketing. 2015;8:27-50.
Does your college campus GYT? Evaluating the effect of a social marketing campaign designed to raise STI awareness and encourage testing. (Abstract | Full-text PDF)
Melissa A. Habel, MPH, Laura Haderxhanaj, MPH, MS, Matthew Hogben, PhD, Heather Eastman-Mueller, PhD, Harrell Chesson, PhD, Craig Roberts, PA-C, MS. Cases in Public Health Communication & Marketing. 2015;8:51-70.
Adapting and piloting the Know Your Power ® Bystander Social Marketing Campaign materials for a diverse campus population.
(Abstract | Full-text PDF)
Sharyn J. Potter, PhD, MPH, Jane G. Stapleton, MA, Kari Mansager, MA, Charles Nies, PhD. Cases in Public Health Communication & Marketing. 2015;8:71-93.
Breaking the silence: acceptability, perceived impact, and need for GirlTalk, a health education website for female Pakistani college students.
(Abstract | Full-text PDF)
Mariliis Beger, PhD, Khawaja Zain-ul-abdin, PhD. Cases in Public Health Communication & Marketing. 2015;8:94-114.
To reach adolescents with high trait reactance and sensation seeking, taking risks may be beneficial: a case study of the truth® campaign.
(Abstract | Full-text PDF)
Beth J. Bollinger, MA, Meghan Bridgid Moran, PhD. Cases in Public Health Communication & Marketing. 2015;8:115-135.
The case of the National Youth Anti-Drug Media Campaign: a critical analysis from a strategic communication perspective. (Abstract | Full-text PDF)
Janey G. Trowbridge, PhD, Jagadish Thaker, PhD. Cases in Public Health Communication & Marketing. 2015;8:136-169.
